SSYNERGY ADVERTISING AGENCY was started by me as a graphic unit,
In due course I understood that graphic is not about making beautiful pictures but it is an integral part of communication and since communication / graphical communication plays a key role in brand building which is extremely important.
We, as a company, put another step ahead .
SSYNERGY started to offer total brand solution from 360 degree angle.
We started working in print, electronic , outdoor media and also started to handle medias for public relations. The journey was strenuous & tough with this intention to make it a complete 360 degree solution providing agency.
At a stage we realized that a wide variety of clients who had never before publicised or advertised about their products, since they had very wrong notions about publicity , advertisement and media events being a very costly and cumbersome. We educated these Customers and now our regulars.
SSYNERGY is my brainchild: A graduation from Presidency College, Kolkata and a PG from Jadavpur University in Humanities had given me an insight towards life.
The psychological counselling course from IPMS (Mumbai) had taught me that the main connectivity of any relationship is psychological. Brand is all about the emotional connectivity between the consumer and markets with the brand itself.
Brand is a commitment, a promise and an image , that how you stand out from the crowd. The psychograph plays a vital role in brand building and retention of customers. The competence of philosophy, psychology and graphics has made SSYNERGY stand out from the crowd.
Amidst all, we also proudly state that we had successfully bagged an international award The International Design Awards, 2013 (USA).
Besides, in the recent times, I have completed a course on Brand Management from Bocconi University , ranked 7th worldwide (QS survey) in Business & Management.
Our consultancy projects focus around four core areas: